India has cut tariffs on bourbon whisky from 150% to 100%, a move that will favour imports of brands such as Suntory's Jim Beam after US President Donald Trump criticised "unfair" conditions in the South Asian market.

Trump, who met Indian Prime Minister Narendra Modi at the White House this week, has lashed out at the climate for US businesses in India and unveiled a roadmap for reciprocal tariffs for countries that impose duties on US imports.

The Indian government announced that the basic duty on bourbon would be 50%, with an additional 50% surcharge, bringing the total to 100%.

Previously, these imports were taxed at 150 percent. There will be no change in the import of other alcoholic products, which are also taxed at 150 per cent at present.

The move will primarily benefit US producers, said Pratik Jain, partner, PwC India. "This is a signal that the Indian government is willing to explore options for changes in positions for strategic partners," he added.

Many foreign liquor companies, such as Diageo and Pernod Ricard, operate in India's $35 billion alcoholic beverages market, and industry executives have often criticised the high duties. | BGNES