In this article, we explore how the "Cyber Effect"—a term describing human behavior in the online world—affects veterinarians, what this means for our healthcare system, and how we can support those who care for our pets.

What Is the "Cyber Effect" and How Does It Manifest?
The "Cyber Effect" describes a psychological phenomenon in which people feel emboldened to express their opinions—often negatively—on digital platforms. This is driven by:

• Online anonymity – People can post comments and opinions without fearing personal consequences.
• Lack of social constraints – The norms of respect present in face-to-face interactions are often absent online.
• Misinformation and unrealistic expectations – The internet is filled with unchecked or false information, leading pet owners to develop misguided expectations of veterinarians.

The Impact on Veterinarians

1. Emotional Stress and Professional Burnout
When pet owners experience frustration—whether due to losing a pet, unsuccessful treatments, or high medical costs—they often look for someone to blame. Online, this frequently translates into accusations or even defamation against veterinarians.
For veterinarians, this is not only unfair but also deeply demoralizing. The profession is already highly stressful, and negative comments can intensify feelings of isolation and emotional exhaustion.

2. A Decline in Young Professionals Entering the Field
Many young veterinarians choose to leave the profession due to the toxic environment created by online distrust and criticism. This presents a serious issue—fewer veterinarians mean fewer professionals available to care for our animals.

3. Erosion of Trust Between Vets and Pet Owners
For many people, the internet is the primary source of information. However, when this information is inaccurate or negatively skewed, it fosters distrust between pet owners and veterinarians. This, in turn, makes communication and treatment more difficult.

What Does This Mean for Pet Owners?

The "Cyber Effect" doesn’t just impact veterinarians—it directly affects the quality of services pet owners and their animals receive.

• Shortage of specialists – If the trend of discouragement and burnout continues, there will be fewer professionals available to treat animals.
• Hindered treatment – A lack of trust between pet owners and veterinarians can complicate diagnosis and care.
• Misinformation risks – The internet is full of "alternative" treatments that may be ineffective or even dangerous.
  
  

How Can We Change This?
The key to overcoming the negative effects of the "Cyber Effect" lies in uniting pet owners and veterinarians. Here’s how you can help:

• Support your veterinarian – Even if outcomes aren’t as expected, remember that vets are doing their best for your pet.
• Rely on verified sources – Seek information from trusted veterinary websites and clinics rather than social media or forums.
• Create a positive online environment – Instead of criticizing, share positive experiences with your vet. This boosts morale and fosters trust.
• Ask questions – Instead of turning to the internet for diagnoses, consult your veterinarian for clarification.
  The "Cyber Effect" is a phenomenon that can harm both veterinarians and pet owners. However, by fostering dialogue, respect, and support, we can create an environment where professionals can continue their mission—to care for our beloved animals.

If you believe veterinarians deserve respect and support, share this article with your friends. Together, we can restore trust in the profession and build a better world for all!

By Dr. Kaloyan Voychev. Watch the full video here.